In case you had not noticed, LinkedIn has been rolling out updates that can cause linked images to appear as small thumbnails, making it harder for your content to grab attention in the feed.
In response to LinkedIn’s changes, InGo has updated our integration to keep your posts full-sized, capturing the attention of your audiences. This decision was made after closely monitoring our posts’ click rates; our full sized image solution is out performing those events with smaller posts.
These full-sized images will capture more engagement and spread the awareness of your event better than a thumbnail that may be caught up in the noise of a social feed. With InGo, you’ll be able to showcase your upcoming event speakers, sponsors, VIPs, and other key details in all their glory.
Our updated integration enables you to include direct links to your registration pages right within the post text itself. While LinkedIn's updates mean you can no longer link images, this new capability ensures your audience can easily access the information they need to sign up for your events.
To maximize the effectiveness of your Post Text, we advise including your registration link within the first 3 lines of text. Click here to review more Posting Text Best Practices.
Remember, InGo supports numerous social networks, but LinkedIn is key, with over 90% of event-going professionals using it in the US and beyond. We have run tests which show the updated integration drives 5x more clicks in the first 24 hours the post hits the LinkedIn newsfeed.
Our team is dedicated to delivering the best cost-per-advocate, cost-per-click, and cost-per-acquisition for your events. If you have any questions or need assistance with our new LinkedIn integration, don't hesitate to reach out. We're here to help you make the most of your event marketing.