Posting Text Best Practices

As with all marketing campaigns, getting the language and message right is vital to the success of your campaign; it can literally make or break it. As a rule of thumb, keep your graphics simple and to the point, but here are some others tips to enhancing your posting text:

  • Always include the following:
    • “I’m excited/attending/speaking/exhibiting/participating in [event]”
    • Remember that different groups of people will use different verbs.
    • A short description of your event - no more than 2 sentences
    • Location
    • Date(s)
    • Clear call to action e.g. “Join me”, “Register”, etc.
    • Hashtag(s) - you can include up to 6 hashtags
  • You can also add emojis
  • The text can be updated/changed any time, directly through the InGo Dashboard. Do this to emphasize early bird pricing, big name speaker announcements, etc.

Some questions to consider before you post:

  • Is your message concise, easy to understand and compelling? 
  • Would you respond/comment/like?
  • Do you have all the information needed? (Location, date, name and/or title, etc.)
  • Do you have a call to action?
  • Did you develop different messages for your different audiences?
  • You can do this by creating different registration pathways for your registrants, speakers, sponsors, VIPs, and other groups.

See some examples below.

Registrant posting text examples