Establishing Your Activation Plan

Your Activation Plan shows which InGo growth channels your team plans to use for your community. Use it to understand what is included in your projected results, what is being left out, and where your team should focus next.

How channels affect your projection

Each activation channel contributes to your Planned projection in the Growth Report.

A channel marked Planned means your team intends to use that channel, and its expected contribution is included in your Planned total.

A channel marked Not Planned means your team is not currently counting that channel toward the plan. The projected contribution from that channel is not included in your Planned total.

This matters because each channel has a measurable impact on expected results. When a channel is left as Not Planned, your team is choosing not to include that channel’s expected clicks, acquisitions, or advocate activity in the plan.

For example, if Registrant Install is shown as Not Planned with +363 Connection Clicks, those 363 projected clicks are not included in your Planned total unless that channel is added to the plan.

Use the Planned and Not Planned statuses to understand the tradeoff:

Planned means the channel is part of the expected result.
Not Planned means the channel’s projected contribution is being left out.
The number shown next to each channel helps estimate what your team could gain by adding it.

Channel overview

Channel	What it does	Best for	Typical contribution	Setup guide
Express Reg/Signup	Adds a one-click login or signup experience at the start of registration.	Reducing registration friction and introducing InGo earlier in the participant journey.	13%	Registration Install Requirements
Registration Install	Adds the InGo Social Surface after attendee registration, usually on the confirmation or thank-you page.	Giving every registrant an immediate opportunity to share after signing up.	30%	Registration Install Requirements
VIP Install	Adds the InGo Social Surface to a separate speaker, sponsor, exhibitor, or VIP registration flow.	Activating high-value participants who register outside the main attendee path.	17%	Registration Install Requirements
VIP Notifications	Sends hyper-personalized InGo emails that prompt participants to post or invite their network.	Fast activation when participant or VIP data is available.	30%	VIP Notifications setup guide.
VIPShare in Your Emails	Adds InGo sharing links or embeds to your own event emails.	Turning existing confirmation, reminder, promotional, or know-before-you-go emails into advocacy opportunities.	9%	VIPShare setup guide.

Not Planned does not always mean impossible. A channel may be marked Not Planned because your team cannot activate the standard version of that channel. However, that does not always mean you have no path to results.

In some cases, there are alternate ways to approximate the value of a channel.

For example, if your team cannot complete a native registration platform integration due to a technical limmiation, you may still be able to:

Send more VIP Notifications to participants after registration
Use video in addition to graphics to get better posting converions
Encourage participation using incentives and promotions

These workarounds may not be identical to a native install, but they can still give participants a clear path to share or invite their networks.

If a channel is Not Planned because of timing, platform limitations, or other technical constraints, ask your InGo Account Manager or Customer Success contact whether a workaround can still support your growth plan.

Activation deadlines

Activation deadlines are based on your event timeline and help your team get InGo live early enough to drive stronger results.

The earlier InGo is active, the longer your referral window becomes. Participants have more time to share, generate clicks, and drive registrations before the event. Early setup also reduces last-minute stress, giving your team time to optimize instead of rushing during event crunch time.

The Growth Report calculates your activation deadline using two inputs: how many days before the event registration typically opens, and how many days before registration opens InGo should be active.

For example, if registration opens 120 days before the event and InGo should be active 15 days before registration opens, the activation deadline is 135 days before the event.

Use this deadline to decide when each channel should be set up. If the deadline is close or has passed, prioritize the channels your team can activate quickly and plan earlier for the next event.

Where to start

Sequence your InGo activation based on your event timeline. You do not need to activate every channel at once. Start with the fastest realistic path to advocacy based on your timeline, participant data, and available resources.

Getting started early means InGo can work seamlessly in the background while your team focuses on the final details leading up to the event.

Confirm your registration timeline. Know when registration opens and when InGo should be active.
Check your participant data. If you have names and email addresses available, VIP Notifications may be the fastest way to start seeing results.
Activate registration-based channels early. Express Reg/Signup, Registration Install, and VIP Install are strongest when they are live before registration activity begins.
Use VIP Notifications when native setup is limited. InGo’s hyper-personalized VIP Notification emails are the next best channel for turning participant communications into advocacy opportunities.

Event timeline	First channel	Second channel	Third channel	Fourth channel
90+ days out	Express Reg/Signup and Reg Install	VIP Notifications	VIP Install	VIPShare
30–89 days out	VIP Notifications	VIP Install	Express Reg/Signup and Reg Install	VIPShare
Less than 29 days out	VIP Notifications	VIPShare	VIP Install	Express Reg/Signup and Reg Install

If you are unsure where to begin, ask: What is the next channel we can activate, and how quickly can we activate it?

Event ownership, sharing, and nudging

An Activation Plan works best when every event has a clear owner.

An Event Owner is the person responsible for making sure the event’s InGo growth plan is executed. This may be the event marketer, event manager, registration lead, portfolio owner, community manager, or another team member who can coordinate the next step.

Event Owners help your team answer:

Who is responsible for this event’s growth execution?
Who should be notified when an activation step is missing?
Who can complete the next task, or coordinate with the person who can?
Who needs visibility into current performance and plan execution?

You can assign Event Owners from the event-level table in the Growth Report. Once an owner is assigned, their initials appear in the Owner column, making it easier to track accountability across a portfolio. You can assign only one owner per event.

Use the Share option when you want to send a read-only Growth Report snapshot to team members. This is useful for aligning stakeholders on current performance, projected results, ROI, and execution gaps without giving them edit access.

Use Nudge Event Owners when an event needs action. The nudge workflow lets you notify selected owners and send them a tailored email showing only their events and the next steps they need to take.

Nudges are useful when:

A planned channel has not been activated
A registration install still needs to be completed
VIP Notifications have not been sent
An activation deadline is approaching
Multiple owners need different next steps

This helps your team move from planning to execution without manually tracking every follow-up.

Getting help

If you need help choosing channels, confirming workarounds, assigning owners, or setting up your plan, contact your InGo Account Manager, Customer Success contact, or support@ingo.me.