Optimising Registration Journeys for InGo

Where InGo is installed

  • InGo is installed on all registration pathways before registration goes live and is being promoted. 
  • InGo's Login Widget acts as a funnel, meaning all registrants must pass through it (they choose social or skip social).

Posting and Invite Text and Graphics

  • Posting and invite text are optimized. Text should be no more than 2-3 lines of text and should include a call to action, relevant info about the event (name, dates, etc) and any hashtags. 
    • Here are some best practice examples: 
        • Posting Text: “Join me in transforming the next decade of health at HLTH VRTL 2020, with thousands of the greatest minds in health, virtually this October 12-16. #HLTH2020 <Conference URL>”
      • Invite Text: “Hi, <Invitee Name>, I just registered for HLTH VRTL on Oct 12, 2020 - Oct 16, 2020. I’d love to meet up with you there: <Conference URL>”
      • Subject Line: “Join me at HLTH VRTL on Oct 12, 2020 - Oct 16, 2020”
  • Posting Graphic/GIF is optimized. Graphic/GIF should be 1200x628 and smaller than 1MB. Graphic should be colorful, include a call to action, and the event’s logo. 

Engaging your Community with InGo Outside of Registration

  • Upload a 600x200 header graphic for the Who’s Going emails in the “Edit Event Details” section. The graphic should include name, logo and dates of the event. 

  • Include InGo’s social share buttons in your confirmation and other event emails with a call to action to post and invite. Here’s a 30-second video explaining how you pull those social share buttons from the InGo dashboard.

  • Offer an incentive for attendees to post & invite. Include the incentive in an email with the social share buttons, and include the incentive on your website (near registration) as well. 
    • Here’s a best practice example of an incentive. 
  • Have speakers, sponsors, media, partners, etc promote the event with InGo. You can give eachset of people unique posting text & graphics. Setting up unique posts/invites for speakers, sponsors, etc is explained in this video at the 5 minute 30 second mark.