InGo will match and merge people based on the same email. People can and often do used different emails for various social networks. On Linkedin for example, someone may use a more professional "work" related email to log in. On Facebook,it may be different and the person may be using a separate more personal "non-work" related email.
Merging Data Records - Preventing Duplicate Entry and Duplicate Acquisitions
To solidify data integrity, when we have an InGo user who logs into a different social media account with the same email address we have a "confirmation" screen shown to the user to present an option to merge the user records.
- This is a social user so they definitely have a photo -- which is something they would recognize
- We display their name
- We display their title
- And a confirmation button to say "yes, that is me" or "no"
- If yes, we merge the user, if no, we create a new one
This is dependent on the user and if he or she sees their profile photo, they should recognize it.
Nothing is 100 % fool proof but the likelihood is low that this setup can cause a suspect amount of duplicate entries.
Net New Attendees
Whenever we get into the discussions about "net-new" it's always a back and forth so there is some natural reconciliation of the data, whether manual or not.
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